Expressions of Interest and upskilling opportunities
Destination Central Coast 3 Year Marketing Strategy and how industry can get involved.
Destination Central Coast has launched its 3 year marketing strategy for 2023-2026. The strategy is designed to pivot from recovery to sustainable growth by amplifying the Destination Central Coast brand through the new 3 year implementation plan to increase visitation and drive yield in region.
With this includes upskilling and product development opportunities for tourism businesses that are designed to create a resilient and visitor ready industry across the Central Coast.
There are lots of exciting opportunities for Industry. Take a look and be sure to register your interest to participate.
Choose your opportunity!
Tourism Excellence Program
The Central Coast Tourism Excellence Program (CCTEP) will cover the creation of selling and delivering exceptional tourism experiences that exceed visitor expectations. The CCTEP will be delivered alongside a Tourism Fundamentals Playbook, which boasts practical information for tourism operators to learn (or revisit) the basics of creating, selling and delivering exceptional tourism experiences that exceed visitor expectations and support business goals.
The program will take place over May to July and businesses can submit their interest to receive an Expression of Interest Form to apply for this fully subsidised program.
Program Duration: May - July
Expression of Interest
Open Monday 31 March. Applicants must complete this form by close 5pm, 30 April 2025.
Fully subsidised learning opportunity for eligible tourism operators to participate in Round 2 of the Digital Deep Dive program delivered by TALK Agency. This training and mentoring initiative equips operators with digital marketing knowledge and skills to help grow their businesses.
The program will take place over May to September and businesses can submit their interest to receive an Expression of Interest Form to apply for this fully subsidised program.
EOI CLOSED
Open: 15 Jan 2025 | Close: 14 Feb 2025
Program Duration: March - June 2025
Famils allow people to understand your product by experiencing it first-hand. These industry famils will aim to increase knowledge of frontline staff who interact with visitors to the Central Coast to on-sell or promote your product. The program will run from Feb to June 2025.
If you are interested in being part of a famil program, please register to receive an Expression of Interest Form to submit an application.
EOI CLOSED
Open: 20 Dec 2024 | Close: 31 Jan 2025
Program Duration: Local famil hosted between Feb and June 2025
This self-paced, online course will teach tour operators how to adapt their product or experience for the luxury market which is expected to double in the next 10 years. There are limited places available, and business need to apply via an EOI to be eligible to access this fully subsidised training.
EOI CLOSED
Open: 5 April 2024 | Close: 19 April 2024
Program Duration: Course must be complete by June 2024
Image: CEO Ecotourism Australia, Elissa Keenan; by Isaac Tseng
Your free Strive 4 Sustainability Scorecard
Connect your business with the thriving group of Eco Advocates driving the overall Central Coast ECO Destination journey!
Find out how your business can become ECO or Sustainable Tourism Certified, or try the new Strive for Sustainability Scorecard pathway program now available for any visitor economy business looking to start their sustainability journey.
Central Coast visitor economy businesses can register for a complimentary Strive 4 Sustainability Scorecard with Ecotourism Australia thanks to support from Destination NSW.
Program Closed 30 June 2024
Co-op Marketing Campaign
The major marketing campaign for Destination Central Coast will include a co-operative campaign in partnership with TALK Agency. By leveraging the Destination Central Coast activities, you can drive more traffic and demand to your individual business.
Tap into this ready to convert audience via digital marketing to go live in July, driving visitation over Winter and into Spring.
