How did La Bohème come about?
When I moved here, I just didn’t know what to wear. I remember the first night I went out in Terrigal and someone asked me if I was in fancy dress because my outfit was so outrageous! I couldn’t find anything to wear and didn’t know where to start. Living regionally, there weren’t a lot of options. So I decided to start a store. I had no idea what I was doing, no idea how I’d get brands onboard, but again, just drawing on what I was good at; building relationships and reaching out to people. We have now built a solid fashion business based out of Terrigal.
What encouraged you to choose Terrigal as your shopfront location?
There was a gap in the market in Terrigal; there are many locals and visitors to the region craving nice things that are made well, ethically made, and also sourced properly. It took a while, but it’s come full circle. I remember trying to think where would be the best located space, and I knew we had to be in Terrigal. The day I came to see this place, Terry, the owner who lives next door, had see 20 people that day and I rock up with my big Scottish accent. Within five minutes he put his arm around me and shouted, ‘I’m giving it to this girl!’.
What can visitors expect from visiting La Bohème?
La Bohème Lifestyle is a bohemian hub for the community on the Coast, a warm and inviting space showcasing some incredible brands and offering something a little different in a unique location where everyone is welcome. We stock so many beautiful brands. I’m always sourcing new looks and always trying to find different things to bring to the Coast. Including beautiful homewares, incense, candles, and glassware; our space and stock is always evolving.
When we started the store, we stocked a range of beautiful brands. But we now have our own range in-store too. I wasn’t finding what I wanted to wear, and I felt like I knew what people wanted to wear, so we created it! We started with a couple of designs and they just started flying off the rack.
We started doing proper collections, and really thinking about our looks listening to what our customers wanted, and this year, we’re focusing on size inclusivity. As a brand, we’re constantly evolving and we’re going to start doing more inshore events and collaborations with a variety of different brands.
Since launching La Bohème, what has been the most rewarding aspect of running the business?
The reward is from my customers and finding out what they want, to deliver. The people I speak to that come in to the store, or email our team, that’s the reason I do it. When they come in and we get to make them feel really good, and they’ll message us to say they’ve had several compliments that day and feel amazing; that’s why I do it.