It happened slowly at first. The occasional new fashion label. An interesting gallery or two. Local artisans producing stylish and unique homewares. Today, this emerging groundswell of Central Coast art, design, fashion and style continues to grow, attracting an assortment of likeminded creative spirits to a relaxed coastal lifestyle.
Long Jetty is probably the best example of the transformation, with a wonderful blend of fashion boutiques, stylish homewares and edgy design establishments bringing a whole new feel to the area between the beach and the lake. Check out Plain Janes for an eclectic mix of local and international brands, or grab some one-off vintage treasures from Dapper Darlings on The Entrance Road. If essential oils, natural soaps, and bath salts are more your thing, make sure you swing past the delightfully named (and presented) Shadow Bang Apothecary and Supply (you’ll also find a dazzling range of cozzies, lingerie, and clothing).
Fashion on the Coast is gaining traction both locally and internationally, with an exciting bunch of designers making the world sit up and take notice – there’s even a regular Central Coast Fashion Week. You’ll love the Ukiyo-Co by Weave collection, chic loungewear that can go effortlessly from elegant restaurant to casual resort. Or there’s Kira Pizzingrilli’s self-titled label featuring fabulous statement pieces and stunning dresses, swimmers, and skirts. For high-end and wonderfully elaborate bridal and evening wear, seek out Koukla by fabulous local designer Natasha Prestidge.
La Boheme’s gorgeous fashion boutique at Terrigal channels a relaxed Byron Bay vibe, with items from their own sort-after label together with other fashion brands, homeware, make-up and new age wellness products. Then there’s Bohemian Traders, a wildly successful Erina Heights (and online) mecca for classic European cuts designed for the modern man or woman. And if surf and street wear is more your thing, make sure you check out drom, the Coast’s very own distinctive and popular brand.
